Course Language
Arabic
Location
Dubai
Date
[To be confirmed]
Duration
4 Days
Target Audience
Mid-level employees, managers, and senior executives working in:
• Financial and banking institutions
• Government entities and regulatory authorities
• Investment banks and asset management firms
• Fintech companies and digital innovation hubs
• Large corporations and holding groups
• Non-profit organizations and development agencies
• Educational institutions and training academies
• Private sector companies operating in high-impact sectors
Overview
This course empowers professionals in financial institutions to manage institutional crises effectively through modern communication strategies. Participants will learn how to enhance organizational readiness, minimize reputational risks, and maintain institutional stability during critical situations.
Learning Objectives
• Understand the nature and types of institutional crises in the financial sector, and their impact on organizational stability.
• Apply effective communication strategies during crises, including reassurance messaging, expectation management, and stakeholder coordination.
• Utilize modern tools and technologies for reputation management and accurate information dissemination.
• Develop and implement practical crisis response plans through simulations and scenario-based exercises, with measurable success indicators.
Course Topics
• Foundations of Crisis Communication and Institutional Risk
• Strategic Planning and Messaging During Crises
• Modern Tools and Technologies for Internal and External Communication
• Practical Response Planning and Simulation Exercises
